At Matsmart/Motatos, we challenge the thought of sustainable consumption. We want everyone to be able to contribute to saving our planet in an effortless way. And we believe that revolutionizing the way we all look upon food waste is a good place to start. At Matsmart/Motatos, we are taking care of already produced surplus goods, later selling them online at affordable prices. Our customers are people who want to buy perfectly good food that otherwise would have gone to waste 🌎 

Join our revolution! 

The problem with food waste is huge. One third of all the food produced in the world is thrown away 🗑️

Matsmart was founded by three passionate entrepreneurs in 2013, who came up with a simple solution to the food waste problem.

Today, we are one of the fastest growing companies in the Nordics, present on five markets with over 500 MSEK in annual revenue. Backed by well-known investors, we have very ambitious and exciting growth plans ahead. Join us and become a part of the food saving revolution!

✌️ Mission

Matsmart/Motatos saves perfectly good food from being thrown away. By highlighting the issue of food waste and selling food at discounted prices, we help create a more sustainable society. Long live the food!

🌎 Vision

A world without food waste.

Core values

♻️ Commitment

Reducing food waste is the core purpose of everything we do. Become a part of our dedicated community of employees, customers, suppliers and partners who proudly put the focus on the food waste issue.

💪 Courage

We are pioneers and innovators who move quickly. By choosing paths that no one else has taken, we build a company with an attractive offer that makes a difference.

❤️ Heart

We at Matsmart/Motatos are genuinely passionate about what we do and care about each other and our customers. We give everyone the opportunity to make environmentally conscious food choices, regardless of wallet size and in a simple and fun way.