Head of Digital Marketing

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At Matsmart/Motatos, we challenge the thought of sustainable consumption. We want everyone to be able to contribute to saving our planet in an effortless way, and we believe revolutionizing how we all look upon food waste is a good place to start. At Matsmart/Motatos, we are taking care of already produced surplus goods and selling it online at affordable prices to customers who want to buy perfectly good food that otherwise would have gone to waste. We are present in Sweden, Finland and Denmark, Germany and are on our way to the rest of Europe!

Join our revolution!

The role

We are now looking for a new superhero to join our marketing team and take responsibility for what is probably the most important channels for an e-commerce company. As a Head of Digital Marketing you will lead Matsmart/Motatos performance marketing across all countries. Your main responsibility is to increase the sales in the company by creating effective strategies. You will work in collaboration with Matsmart/Motatos central marketing team but also with other departments such as country teams, finance, tech and purchasing. 

Your main work tasks will be: 

  • Follow up and optimize campaigns and budgets, perform analyses and act as a requirement specialist against our consultants and agencies. 
  • Maintenance the marketing channels and SEO.
  • Based on sales targets you will set up KPI:s and continuously follow up on these. You will together with CMO and Country Managers plan the marketing budget and constantly monitor and optimize this between channels. 
  • Review analysis and optimize the market initiatives.
  • Together with the CMO and Country Manager be responsible for the campaign plan that controls our communication and marketing in all channels. 


  • 3-5 years of documented experience and track record in digital marketing and performance marketing (e-commerce experience is a major plus). 
  • Worked in another country besides Sweden such as Germany, Denmark or Finland. 
  • Has a specialist knowledge; preferably SEM/SEO but also overall knowledge of different channels such as affiliate and social media.
  • Data driven with strong analytical ability and experience. 
  • Entrepreneurial and an insight and understanding of how the marketing should be optimized to reach our goals. 
  • Fluent in English (spoken and written) 

Your personal characteristics 

  • Driven by sales and like working towards clear objectives. 
  • Analytical yet have a the ability to see the whole picture. 
  • Outgoing, with experience of building great relationships. 
  • Able to execute and work independently, but still being a teamplayer.

What we offer

  • We like to explore and we are not afraid to try new things. Our culture is important for us and we value that our employees feel that they learn new things, have fun at work and that it is a variation in their tasks. 
  • We offer you a social and energized workplace where your creativity and ideas are more than welcome and appreciated. 
  • Freedom with responsibility.
  • You will be a part of our journey and together with our customers contribute to saving our planet in an effortless way.
  • Possibility to have leadership responsibilities.


Start date: As soon as possible 

Work extent: Full time, permanent position with a six months probationary period. 

Location: Central Stockholm 

Do you think this sounds interesting? Do not hesitate to apply, looking forward to your application!

Or, know someone who would be a perfect fit? Let them know!



Östgötagatan 12
116 25 Stockholm Directions support@matsmart.se 010-884 84 50

Why work with us?

Do you want to work in an inspiring and fast paced environment together with an awesome team on a mission to minimize the food waste? Then you have come to the right place.

  • Make real impact

    A unique opportunity to work hands on to reduce the food waste

  • Personal growth

    Plenty of room for personal growth

  • Entrepreneurial journey

    Entrepreneurial experience in well-financed company with very ambitious growth plans

  • The best colleagues available

    We are a dedicated team that work towards a common goal. We have fun together and learn from each other. Everyday.

Workplace & culture

Our employees are driven, smart, fun and truly passionate about our mission - to reduce the food waste. The atmosphere is highly entrepreneurial and energizing. 


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